![]() ![]() Multiple ways to classify customers (i.e.More analytically, functions supported by the CRM module include: Finally, data processed by the CRM module are available to the Business Intelligence module for further use in business decision making. Support of immediate notification to Customer Service staff on events related to customer activity.ĭata processed by the CRM module are available and used by other modules like Member Management, Surveillance, and Player Tracking. Support of promotion actions (campaigns) provided to the final customers based on multiple criteria.ĭ. Multiple classification of customers, based either on actual playing activity, or on player’s potential.Ĭ. Collection and management of CRM customer data.ī. The CRM module covers the following basic functions:Ī. In parallel, the casino will have the capability to plan promotion actions (discounts, coupons, visitors groups, benefits etc) and to monitor their effectiveness in real time on basic dimensions (customer, time, cost, income, profit). The CRM module processes the total of available information so that the customer is served in the better way possible and has the feeling of being unique.īased on knowledge acquired from data processed by the CRM module, the casino will be able to issue coupons, free benefits, and to behave overall in a personalized way to his customers. The CRM - Host Management & Promotions module aims to support the relationship “casino-to-customer” based on data related to the customer’s activity. ![]()
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